Chile Loco Handcrafted Heat from the Heart of Encinitas

Our Story

Chile Loco is inspired by the mythical side of human existence — the timeless quest for sustenance and the shared history of food that unites all living beings. As the movie The Hundred-Foot Journey reminds us, “Food brings you home.” Great food doesn’t just keep us alive; it brings us together. Recipes are a part of our culture, carrying memories of those who came before us.

Chile Loco is based on such a recipe by a chef from Encinitas. No one knows quite how Pedro made his legendary chili oil — it was his secret art. Pedro once shared the ingredients with a friend and was on his way to demonstrate the process when he suddenly fell ill. Sadly, he passed away before he could pass on the full recipe.

Though our Chile Loco isn’t Pedro’s exact creation, we believe he’d approve. To honor his memory and spirit, a portion of the proceeds will be donated to support research, and a cure for diabetes — the illness that took him too soon.

Ignite Your Taste Buds — Live Longer, Healthier Lives

We believe great food should do more than taste amazing — it should make you feel amazing. Fortunately Chile Loco is great on everything. From avocado toast to eggs and rice, even barbecue sauce, Chile Loco adds excitement to any dish. Chile Loco is crafted with premium superfoods that ignite your taste buds while nourishing your body:   

  •    Garlic – A natural antibiotic that supports heart health by lowering blood pressure and cholesterol. It’s a prebiotic, antioxidant, and anti-inflammatory shown to fight cancer and reduce dementia risk.     

•    Olive Oil – Improves synaptic activity, boosts memory, and may protect against cognitive decline and Alzheimer’s disease.    

 •    Turmeric – One of nature’s best anti-inflammatories, and the turmeric we use from Mt. Meru Medicines is sustainably grown by women in a nine-month, time-honored process — possibly the finest in the world.     

•    Pepitas (Pumpkin Seeds) – A rich source of magnesium, zinc, fiber, and healthy fats that help regulate blood sugar, promote prostate and urinary health, and enhance skin and hair. It may sound like a “magic” concoction — and maybe it is? Our ingredients are inspired by foods found in the world’s Blue Zones, like Ikaria, Greece — home to more centenarians than anywhere else on earth.

Despite being packed with nutrients and flavor, we’re just getting started. We’ll keep searching for the most wholesome ingredients and daring new combinations — to boldly continue setting the culinary world ablaze.